Growing MNC’s presence in overseas markets does require paying close attention to communication skills of the people on the work floor. In a situation with low skilled staff with limited language skills it is not surprising that running the business will be difficult. Some companies try to resolve this by making use of sophisticated online translation tools. This story board deals with some of the problems that occur as a result of the use of this software.
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Team 7 team members
From France our group captain, living in Norway and spending a lot of time in Brazil: Arnaud Barre
From the Ukraine and trying to do business in Russia: Yuriy Turok
From Holland dealing with Egyptians and South Africans: Madelene Uytdewilligen
From Holland living in India: Sandra van der Lingen